Digital | Strategy | Media DIGITAL Planning and buying of digital display, mobile, video, and audio. E-Commerce and Performance Marketing PAID SOCIAL Planning and buying of paid advertising on Facebook, Instagram, Pintrist, Twitter and LinkedIn. LINEAR TV Planning and buying of paid advertising on local and regional broadcast and cable stations. TERRESTRIAL RADIO Planning and buying of paid advertising on local radio stations including traffic and weather sponsorships, DJ endorsements, etc. PRINT Planning and buying of all print. Consumer and trade magazines, Newspaper and shared mail. Services include tearsheet review, print trafficking and circulation audits. OUT OF HOME Planning and buying of all out of home advertising including Traditional bulletins, posters, shelters and digital boards, mall and cinema, tranist and mobile executions. CONSUMER MAPPING Mapping the consumer journey to understand the drivers and barriers we'll encounter when marketing to our target audience. Target audience refinement is an on-going process. COMMS PLANNING Provide strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media. Key outputs include messaging frameworks, comms tasks and tactical briefs.
